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1999-04-12
,
S/IC-2063/54
Second-generation chipset targets HDTV, set-top box and PC applications
Philips Semiconductors today announced the industry's first two-chip hybrid analog and digital TV (DTV) front-end solution, the This second-generation chipset significantly reduces the chip count necessary to support these applications, while delivering outstanding reception at an attractive price. Furthermore, this solution reduces the risk of using multiple front-end ICs, delivering reliable DTV reception performance. "The evolution of Digital TV is just beginning and we expect the market to grow in several directions. We predict one million HDTV sets will be sold over the next three years and sales of Digital TV set-top boxes to grow at an even faster pace. Many of these will have more than one receiver chip set. With an explosion of new computer applications, we also predict that over 20 million DTV receiver-ready PCs will ship by 2002," said Gerry Kaufhold, principal analyst at Cahners In-Stat Group, an Arizona-based research firm. "With Philips Semiconductors as the worldwide leader for analog TV IC solutions, the "Since the transition to DTV will not happen overnight, we recognize the need to continue handling the analog devices found in homes today. Philips Semiconductors has combined support for both traditional NTSC analog signals and the evolving ATSC digital standards, making it useful today and in future applications," said Simon Wegerif, product marketing and business development manager for Consumer Systems, Philips Semiconductors. "By offering a highly integrated solution, OEMs are able to reduce their time to market and resource investments, which ultimately provides value to both the manufacturer and the consumer." Designed specifically to reduce the chip count from first-generation, front-end receiver solutions, Philips Semiconductors delivers a highly integrated, high-performance DTV front-end chipset with only two ICs. The solution offers both analog and digital terrestrial channel decoding capability, with comprehensive analog audio and video source selection capabilities. The chipset also supports format conversion for a variety of commonly used analog devices such as VCRs, cable TV and set-top boxes. This range of compatibility is necessary to support the many potential input devices desired by consumers. Furthermore, the ability to process both analog and digital signals provides users with an easy transition to digital content while maintaining access to traditional media sources. The highly integrated solution features the The Philips Semiconductors, a division of Royal Philips Electronics, headquartered in Eindhoven, The Netherlands, is the eighth largest semiconductor supplier in the world (according to Dataquest's preliminary 1998 ranking by sales). Philips Semiconductors' innovations in digital audio, video, and mobile technology position the company as a leader in the consumer, multimedia and wireless communications markets. Sales offices are located in all major markets around the world and are supported by systems labs. |
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