1999-03-29 , SSC-9903
Business News From Philips Semiconductors

Leader in digital video solutions to provide software and system integration services to TriMedia™ customers

Philips Semiconductors today announced that Videon Central Inc., a leading developer of digital video reference designs, will resell Philips Semiconductors' TriMedia™ application software and provide support, software integration and customization services. The initial software applications include MPEG-1 and MPEG-2 decoding, MPEG-1 encoding, AC-3 decoding and a 2-D graphics library. Video editing and surveillance applications are among the first reference designs that Videon Central is developing for TriMedia.

The TriMedia application software modules, developed by Philips Semiconductors, empower users to rapidly build new designs for a variety of multimedia-intensive markets. Customers can concentrate on developing additional, higher value features while improving time-to-market. Under the agreement, Videon Central is expected to support new software modules as Philip Semiconductors releases them.

Videon Central Inc. joins a growing list of companies working with Philips Semiconductors to support the TriMedia processor with application software, development tools and integration services. Philips Semiconductors is building a community of support for a wide range of applications that derive compelling benefits from the TriMedia processor's open architecture and powerful VLIW scheduling compiler.

"By offering both software distribution and integration services, Videon Central is prepared to deliver complete digital video solutions based on the TriMedia processor," said Todd Erdley, President and CEO of Videon Central Inc. "Videon's goal is to work in concert with Philips Semiconductors to help innovative companies develop new products based on TriMedia technology."

"Videon has quickly developed a reputation as a leader in digital video encoding and decoding technologies," said Cees Hartgring, vice president and general manager of the TriMedia Business Line. "Their expertise in this field will help diversify and broaden the markets served by the TriMedia processor. By working together with Videon Central, we offer our customers an ideal combination of technology, support and service."

Pricing and availability information for each software module can be obtained by contacting Videon Central Inc.

Videon Central Inc. is a leader in digital video product development. Over the past six years, Videon has designed a wide range of products for applications that incorporate MPEG-2 encoding and decoding, DVD, DV and HDTV technology. Videon is uniquely positioned to bring TriMedia technology to these applications by providing software modules and expert technical support. Customers interested in obtaining software modules from Videon can obtain additional technical information at Videon's web site, www.videon-central.com.

Philips Semiconductors, a division of Royal Philips Electronics, headquartered in Eindhoven, The Netherlands, is the eighth largest semiconductor supplier in the world (according to Dataquest's preliminary 1998 ranking by sales). Philips Semiconductors' innovations in digital audio, video, and mobile technology position the company as a leader in the consumer, multimedia and wireless communications markets. Sales offices are located in all major markets around the world and are supported by systems labs.

TriMedia is a trademark of Philips Electronics North America Corporation.